Alejandro Bergad and Jacob Goldstein grew up together in Skyview Acres, a small progressive cooperative community in Rockland County, NY. In their early-adult years, both Alejandro and Jacob explored various entrepreneurial endeavors each founding independent startups.  After homesteading for seven years in Vermont, Alejandro moved to Colorado where he was involved in the nascent days of the CBD industry. Discouraged by farming inefficiencies, business and processing practices, Alejandro saw profits being prioritized over people and the environment.  He knew there had to be a better way.  Reunited by a mutual friend, Alejandro and Jacob bonded over a shared vision for what the CBD industry could be, a strong desire to do it differently, and, with a mutual love of Vermont, the ability to positively contribute to the smallest economy in the United States. In the fall of 2015, the two set off on their mission and co-founded Green Mountain CBD, a name suggested by Alejandro’s mother.

Sunsoil Founders Jacob Goldstein and Alejandro Bergad


 Between the start of Green Mountain CBD in 2015 to the transition to Sunsoil CBD in February of 2019, Alejandro and Jacob have been involved in all functions of the organization.  Aside from pioneering and scaling Sunsoil’s extraction and farming methods, both have designed labels, assembled, packed and shipped product, built drying barns and greenhouses, hand harvested and more.  Settling into their current roles, Alejandro, our Chief Executive Officer, and Jacob, our Chief Agricultural Officer, are still actively involved in overseeing our day-to-day activities at Sunsoil.  As both of our founders continue to work alongside our farmers and employees, they magnify Sunsoil’s values of affecting positive change through our products and actions and our mission of creating affordable access to the best CBD products.