This Black Friday, we aren’t slashing prices. We aren’t promoting once-in-a-lifetime, 24-hours-only, get-it-while-you-can discounts.

What we will do instead is reaffirm our commitment to you.

When we founded the company in 2015, we committed to offering high-quality CBD oil at an accessible price. Not just during promotions but every single day.

We’re proud to have made large strides toward that commitment. Through innovations—small and large—in how we farm and manufacture, we’ve improved quality while also cutting costs.

Our CBD oil is USDA certified organic. Our products are made locally, in Vermont, with the simplest ingredients possible—free of fillers and additives. Our lipid infusion process gently extracts the full range of cannabinoids, without the use of harmful solvents.

In short, we’ve led the industry on quality while also leading on price — just 5 cents per milligram of CBD (or 4 cents with a subscription).

But we’re not done yet.

Over the coming months and years, we’ll keep working to improve quality and cut costs. We aren’t sure of the exact date, but as soon as it’s sustainable for us, we will cut our prices even further. That is our promise.

Until then, we express our gratitude to you: our community. Because you continue to support us—because you continue to share our products with friends and family—we can continue to make progress against our commitment.

Thank you. And stay tuned.

- Alejandro and Jacob

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